Belly ballot the distributor of Baby-care, Mother-care, Kid-Teen, Maternity and accessories has unveiled Uganda’s first organic and eco-friendly diapers.

Speaking at the launch of the products dubed “[Pure Born”, Dr Sabrina Bakeera Kitaka a pediatrician and head of the Department of Pediatrics and Child Health, Makerere University hailed the products for being truly organic product and “in sync with our environment.”

“It is not just a fad to push for organic products, it is actually an important issue we need to take seriously.” she said.

The mother of five added “The #PureBorn theme is so special: Live clean, Give back, and Smile often. Living clean means taking care of your body.”

Now available across the Middle East and Europe, Hannah Curran, the Founder of PureBorn said, ‘I created PureBorn because there was a clear gap in the market for organic, cost-effective nappies and wipes.”

“As the realities of climate change and global warming start to affect our daily lives, more and more and people are paying closer attention to what they are putting on and in their bodies and there has been a shift in perception when it comes to clean living and sustainable practices.

“The truth is many of the global brands just can’t keep up with consumer needs in this area and the gap I once saw in the nappies and wipes category is now growing within many other lifestyle categories as well.

As a lifestyle brand, she said, PureBorn is dedicated to sharing and bringing to the world, solutions that support the needs of this growing collection of consumers and as such has a number of exciting launches in the works for the months ahead.